Apple Takes It All: Why Everyone Is Buying An iPhone This Year

Apple unveiled its latest iPhone lineup, comprising the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max, late last fall, and in the first quarter of this year. year, Apple models have dominated the global smartphone market share.

According to Counterpoint Research, the world’s top four smartphones, in terms of first quarter revenue share, were all iPhones. iPhone 12 Pro Max led the way with 12% of the market, followed by iPhone 12 with 11%, iPhone 12 Pro with 9% and the previous year’s iPhone 11 fourth with 3%.

According to Counterpoint Research Global Handset Model Tracker, the top-ranked non-iPhone was the Samsung Galaxy S21 Ultra 5G, at 3%, followed by the iPhone 12 Mini, at 2%.

In terms of volume sharing, the story was also that the iPhone dominated. It happened as the global smartphone industry’s revenue broke the $ 100 billion mark.

IPhone 12 led with 5%, followed by iPhone 12 Pro Max with 4%, iPhone 12 Pro with 3%, and iPhone 11 with 2%. The best non-iPhone was the Redmi 9A at 2%, with another Redmi model, the Redmi 9, both from Chinese maker Xiaomi shooting 1%.

All of the top phones on the revenue sharing list were 5G capable, except for the iPhone 11 and iPhone SE, which was unveiled in Spring 2020, before the 5G iPhone 12 plus line arrived. late in the year.

“In some regions, consumers preferred to buy higher variants of devices. The iPhone 12 Pro Max was the best-selling model in the United States. The S21 Ultra 5G also sold more than the lower variants in the US and Europe. The S21 series, which was launched at cheaper prices than the S20 series, was also supported by strong promotions from carriers, ”Counterpoint said in its report.

“The 10 top-grossing models captured nearly 46% of global smartphone revenues, which are much more consolidated than volumes, where the top 10-selling models only capture 21% of global smartphone volumes,” says the firm. “It also indicates the benefits of being in the premium segment (> $ 400), which contributed 65% of global smartphone revenue in the first quarter of 2021.”

The iPhone remains strong on the volume side.

“In terms of volume, the iPhone 12 was the best-selling model in the first quarter of 2021, followed by the iPhone 12 Pro Max and the iPhone 12 Pro. Strong 5G upgrades within the iOS base, pent-up demand and fallout from Apple’s demand due to the late launch were some of the factors driving volumes for Apple, ”the report said. “The iPhone 11 took fourth place because it remains a popular choice for users looking for cheaper Apple devices and in markets like India where 5G services are still elusive.”

Stephen Silver, tech writer for The National Interest, is a journalist, essayist, and film critic, who also contributes to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice today. Co-founder of the Philadelphia Film Critics Circle, Stephen lives in the suburbs of Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.


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