iOS 14.5 can prevent apps from tracking you like this

With iOS 14.5, you can prevent apps from following you on the internet, so you should see fewer ads following you.

Patrick Holland / CNET

If you’ve spent any time shopping online, you’re probably familiar with the scary feeling that comes when you click on a pair of shoes, and find that an ad for that same pair follows you on every site and app you have. you are visiting for the next week. A new feature on your iPhone in iOS 14.5 aims to keep your online life more private by giving you the option to turn off ad tracking in the apps you use.

The transparency feature of application tracking came with iOS 14.5 earlier this month (although some users encountered a bug after update). Unless you explicitly allow an app (including those created by Apple), that app cannot use your data for targeted ads, share your location data with advertisers, or share your ad ID or other ID. with third parties. This change – first unveiled at Apple Global Developer Conference in June 2020 – garnered support from privacy advocates and business critics like Facebook, who says it’s okay harm its advertising activity.

The move goes hand in hand with other Apple efforts to increase transparency and privacy, which CEO Tim Cook recently called a “basic human right.” In December, with the release of iOS 14.3, users began to see the app “nutritional labels“which informs you of the data requested by an application before downloading it from the App Store.

Here’s how to use the new Application Tracking Transparency feature to control which apps can track you.

How to turn off app tracking on new apps

When you download and open a new app, you’ll receive a notification asking if you want to let the app track your activity on other companies’ apps and websites. You will also see information on what the app would track. You can press either Ask the app not to follow or To permit.

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When you download an app, you will see a pop-up notification allowing you to choose whether or not you want to allow the app to follow you.

Apple

You can also turn off app tracking for any apps you download by going to Settings> Privacy> Tracking, and deactivation Allow apps to request tracking. This means that any app that tries to ask for your permission will no longer be able to request and will be automatically notified that you have requested not to be tracked. And any apps (other than those you’ve been allowed to follow in the past) won’t be able to access your device’s information used for advertising purposes, according to Apple.

It is important to note that this does not mean that the ads will go away. It just means you’ll be more likely to see generic ads, not one for the same pair of shoes you clicked once.

How to turn off app tracking on your already downloaded apps

For apps that you have already downloaded and for which tracking permissions can be configured, you can still enable or disable these permissions for each app.

Under Settings, tap an app, and then tap to turn off Allow tracking. Or go to Settings> Privacy> Tracking, and tap to enable or disable each app you will see in the list of apps that have requested permission to track your activity.

All app developers should request tracking permission. If Apple learns that a developer is following users who have requested not to be followed, they will either have to update their app or potentially be rejected by the App Store.

Apple believes such privacy features are a differentiator for its products. Cook said this because the company’s business model does not rely on the sale of ads, he can focus on confidentiality.

For more information, see browser privacy settings that you must change immediately, and CNET’s choices for the best VPNs of 2021.


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