Report: Initial iPhone 12 Sales Outperformed iPhone 11

A new report claims that the installed base of the iPhone 12 grew by 2% in the first quarter of 2021 compared to the iPhone 11 in the first quarter of 2020. “Installed base” is the number of units of a product actually used and is not part of Apple’s strategic direction.

According to Counterpoint Research, comparing the iPhone Q1 2021 installed base with the 2020 Q1 shows that initial sales of the iPhone 12 series were better than the iPhone 11 models: 16% versus 15%.

The research notes that “the release date of the 12 series was one month later than that of the iPhone 11 series. In addition, the iPhone 12 series also competes with the low-level 2020 iPhone SE. “

The share of older one-generation models in this data also shows that the performance of the iPhone 11 series was better than that of the XS series. The iPhone 11 series not only performed well in its early days after launch, but also maintained momentum for a considerable period after the launch of the iPhone 12 series. The XS series accounted for 21% of the installed base in the first quarter. 2020, but the iPhone 11 series accounted for 25% in the first quarter of 2021, showing a difference of 4%.

Counterpoint says the Pro models also saw a year-over-year increase. In Q1 2020, iPhone 11 Pro models accounted for 44% of the installed base, while iPhone 12 Pro models accounted for 54% in Q1 2021. Even with competitors 12 and Mini, Pro and Pro Max models were more popular. .

In another report, Counterpoint said this iPhone was the best-selling 5G phone in October:

There is a strong pent-up demand for the 5G upgrade, especially within the base iOS, which is now converting to sales. This was complemented by strong promotions from carriers, especially in the United States, which accounted for over a third of iPhone 12 and 12 Pro sales for the month. All carriers were offering the iPhone 12 for $ 0 through a combination of trade-in and unlimited plans.

China and Japan also saw strong initial demand for the 12-series. Compared to most other 5G models, which have a regional presence, the iPhone 12 has broader market coverage – it’s available in over 140 countries, helping sales.

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